What is Inbound Marketing: How to Make Money with a Blog [Part 3]

What is Inbound Marketing

Welcome to Part 3 of our What is Inbound Marketing series. To read the previous post click here.

2015, is an important year for online marketing strategies, as the trends from the most current years have evolved and momentum has been building since, with thousands of businesses from all levels dabbling in content creation.

This year, there will be thousands of new business blogs, meaning there will be millions of new articles created in the following months and other content nuggets hidden throughout the web. Survey says that more and more businesses are learning how to make money with a blog, sounds simple, right? It actually kind of is, with the right tools, of course. So, how can businesses make sure they rank, and don’t get lost in the content creation shuffle? Let’s talk about the world of Inbound Marketing, and What is Inbound Marketing

Identify your Audience with Buyer Personas 

Buyer Personas act as a compass for all of your Inbound Marketing efforts, created by you, are fictional people you are trying to target. Buyer Personas are developed around initially, and are the catalyst for what your promotional content and context, including everything from social media posts, to blog posts, and everything in between. In order to create usable Buyer Personas, you’ll need to understand the patterns of the type of customer you’re currently looking for, or base them off of your current customers. The good thing about creating these profiles is that there is tons of information for you to assess and look at including your prospective customer’s job roles, income, goals, or even family size.

Click here for a full breakdown of how to create Buyer Personas

Buyer Personas are developed around initially, and are the catalyst for what your promotional content and context, including everything from social media posts, to blog posts, and everything in between. In order to create usable Buyer Personas, you’ll need to understand the patterns of the type of customer you’re currently looking for, or base them off of your current customers. The good thing about creating these profiles is that there is tons of information for you to assess and look at including your prospective customer’s job roles, income, goals, or even family size.

All About Keywords

If you’ve covered the previous step, Buyer Personas, you already have a pretty good understanding of your audience, and you an begin to tailor the aformentioned amazing and bautiful content we discussed to more specific keyword sets, to ensure that your Target Audience finds your stuff.

Keywords, or more specifically, longtail keywords, are the meat and potatoes of any piece of content you publish, as well as on your website as well, for maximum exposure. Keywords are finicky, however, and it’s not about just putting out keywords you think pertain to your content, but what you think your Buyer Personas will be googling, and eventually ending up on your content. Generally speaking keywords are usually 3 words or longer, therefore being a little more direct, and less likely to end up directed to pages that are more tailored and specific.

For Example:

Clown College
This keyword is nowhere near specific as it needs to be if you’re trying to target individuals interested in clown college. Searching this term would yield way too may responses.

Clown College Los Angeles
This is a better suited keyword for a couple reasons, one being that in includes a city – possibly where there is a large population of Clown College applicants, waiting to send in their submissions. This keyword works because it not only states, but targets.

Try adding a city to the end of your keywords, or any other specifics:

Clown College Tuition Fee
Clown College New York
Clown College Admission Requirements

…the possibilities are endless, especially if you’re a clown. 

Quiz

It doesn’t matter what industry you’re in, if you aren’t sharing images, or graphs, you’ll get less attention. Consider that 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. It’s obvious that the way we shop is evolving, and we as marketers need to keep up.

Let’s say your company is a San Francisco-area based app that lets users locate the closest sports bars in a 10 mile radius. Which one of the following SEO Keyword sets would work best?

A. San Francisco Sports App
B. Bars in San Francisco
C. Sports Bars in San Francisco

Survey says…

C. Sports Bars in San Francisco

CORRECT! This keyword includes the place and type of bar the user is looking for. Not only will they most likely find your app, but they will also find other Sports Bars in San Francisco.

San Francisco Sports App
Close but no cigar, with this keyword set you’ll only be uncovering different San Francisco specific sports teams and their apps – the keyword is less specific, and would require Google to know that you mean you’re looking for bars, and not just for information about the San Francisco Giants (Go Dodgers) (Sorry).

Bars in San Francisco
Bad news is by searching this term, you’ll only pull up listings of bars in San Francisco. The good news is now you have a list of new watering holes to drown your sorrows in after failing my mini SEO quiz.

Until next time!


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