2015, is an important year for online marketing strategies, as the trends from the most current years have evolved and momentum has been building since, with thousands of businesses from all levels dabbling in content creation. This year, there will be thousands of new business blogs, meaning there will be millions of new articles created in the following months and other content nuggets hidden throughout the web. Survey says that more and more businesses are learning how to make money with a blog, sounds simple, right? It actually kind of is, with the right tools, of course. So, how can businesses make sure they rank, and don’t get lost in the content creation shuffle? Let’s talk about the world of Inbound Marketing, and What is Inbound Marketing?
CTA (Call to Action)
You already know how tough it is to get traffic to your site, but a lot of people don’t realize that customers just simply aren’t sure how to remedy their issue or find answers to their problems. Your task is to remind the reader to take action after they target a solution on your blog or website. A CTA, or call to action is usually in the form of a button, appearing once or a few times throughout your content, so your reader has easy and quick access to your content, which, as you learned, can be anything from an eBook to a template, or checklist, the choice is yours, and it all depends on who you’re trying to target.
The CTA tells readers where to go next, as it quietly guides your reader to the next natural piece of content, or landing page, by enticing and encouraging your customer a solution to their problem. Make sure your CTAs are visible, colorful, and attention-grabbing – because it’s really the fruit of your labor. Without CTAs, you’ll have a tougher time converting your readers into leads, therefore losing possible customers. It’s in your best interest to take the extra initiative to make sure your readers WANT to take the next step in becoming customers, because it isn’t enough to just customize your site, but customer experience and action as well.
When you think of where your customers end up when they either search for your company, or ended up finding your through a string of keywords, what do they see?
Another important element people overlook is the fact that they have no control where their customers actually end up once they find your business, and in this day and age, it could be one of millions (okay, maybe not millions) but tens of hundreds of different social platforms like Twitter and Facebook, reputation management sites, like Yelp, and don’t forget Google+ Business pages, other smaller third party sites, and of course, your own website. Your own website is what’s known as your Virtual Storefront, a term coined possibly because 61% of global Internet users research products online. Surely, a stat we would all be crazy to ignore.
You need to make sure that everywhere your company holds an account page, is completely branded, with the most up-to-date information, links, products or services, anything really, that you want your customers to view or engage with. That means even the Twitter account you created, that still has an egg avatar, change it, if you don’t use that account, close it!
If you thought that was all I was going to mention as far as visual, I’m not letting you off that easy…
Share Beautiful Content
It doesn’t matter what industry you’re in, if you aren’t sharing images, or graphs, you’ll get less attention. Consider that 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. It’s undeniably certain that people generally respond better to images or large blocks of text. We can’t help that our attention span is a mere 8 seconds, but we can certainly all use it to our advantage.
Let’s say your company is an app that lets users find the latest Indie films in a 20 mile radius. Which of the following pieces of visual content should you post on Twitter?
A. A colorful chart showing the top grossing Indie films of 2014
B. An infographic about the evolution of the sweater vest
C. A tweet with a cute photo of your office dog
A. A chart showing the top grossing Indie films of 2014
CORRECT! Not only is it informational, but interesting. Post visuals and articles pertaining to your industry, even if you didn’t write the article. You’re only giving your audience more of what they want, without needing to search elsewhere.
An infographic about the evolution of the sweater vest
An infographic is a wonderful visual to add to any tweet, and people love sharing them. Consider making your own Infographics
A tweet with a cute photo of your office dog
Close and almost correct. As for Inbound Marketing visuals, your best bet is still to continue posting about the industry, or specifically about yourself in an educational manner. It’s great that you’re experimenting on social media, and that’s where office dog photos should always be posted. My only advice is don’t forget to also post your office dog on Instagram, because, hello? Instant gratification!
How can Tweeting, Pinning, and Blogging help your business gain new leads?
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